Lowercase Capital knows branding

I've certainly heard of Lowercase Capital before. Tonight I stumbled onto their site for the first time. What a great web site for a venture capitalist. The messaging is spot on and fun to read. The mood and tone are consistent and interesting. I imagine it attracts a certain type of entrepreneur, one who is entering the world of funding for the first time. It's here where you're trying to wrap your head around the people & process. I can see the site reducing the anxiety a first time entrepreneur has when approaching an investor. Very few take the approach of Lowercase (and actually nail it). Well done, Chris.